Health Club Secrets -- 5 Monster Tips For Choosing a Health Club
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Author: Brad Howard With the New Year coming in, people by the droves put their
New Year's resolutions in gear. For many health clubs, the
month of January marks the easiest time of the year to
entice and under deliver the hopes and desires of the
unsuspecting public.
Now, of course, that'll never happen to you...will it?
For the type of person that continually gets wrapped up in
the "deal of the day," it most certainly will. Most people
have no idea what the telltale signs of a great health club
operation are.
Naturally, many clubs know this and fully take advantage.
Does it really make sense for all of the area clubs to
offer the most "specials" in the month where the overall
demand reaches its peak?
What other successful industry does this? Not one that I
can think of.
Understand that many clubs encourage you to join in the
months of January and February knowing full well that you
not be frequenting the place in two months.
But your money is!
The key resides in the fact that you must find the clubs
that actually have your best interest at heart. Which
clubs are going to encourage you to get in better shape?
To give everyone a little piece of mind, I've compiled a
short list of monster tips to help insure that you involve
yourself with a club that will give you the most success.
(By the way, two of these tips are "underground" and
industry insiders are the only ones that REALLY know about
them.)
1. Check the cleanliness. Clubs don't care about keeping
the club clean don't care about keeping you happy. Period.
Always give a good look in the locker rooms and cardio
deck.
2. Gauge the pressure. The more pressure that is being
put on you to join right then, the less service you are
likely to get. Use your head. Today only specials are a
scam. Peer pressure always puts you in a bad spot.
(Important Note: monthly does not mean month- to-month.
Make sure you know the difference.)
3. Judge value, not price. Price is what you pay. Value
equals what you get for what you pay. Generally, the
higher the rates, the more value you get. Of course, make
sure to judge this for yourself. Just don't get stuck in
the 'low price' mindset. Always look for 'high value'
4. Ask about the management history. Clubs with a history
of better service tend to have stable management. If a
club switches managers every 3 months, it's not a positive
sign and usually means that ownership either continually
chooses poor management or it's a sign of dissatisfied
employees. Be sure to ask.
5. Always check the Better Business Bureau homepage on any
clubs that you are looking to join. If a club has a bad
mark, you can bet it's pretty intentional. The Bureau
doesn't just hand out bad marks without just cause.
*Bonus Tip: Check out ripoffreport.com and look up the
names of clubs that you are interested in. This resource
encompasses reports from many unsatisfied customers from
many types of businesses.
Take these 5 tips and apply them to your area. While they
will not tell you everything about a club, they will
prevent you from becoming a member of the worst clubs and
allow you to be more comfortable working out in the New
Year.
About the Author:
Brad Howard is the most prolific health and fitness
marketer of this generation. His new book, "Health Club
Secrets" is currently being featured in many news stories
for it's groundbreaking information on health club scams.
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