Organic Search Engine Optimization
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Ideas, tips, tools and more to help you organize your home, your office and your life!
Author: S. Housley The fabled tales of successfully tricking search engines
into high rankings have given way to a new truth, to achieve
decent consistent ranking you cannot engage in tricks but on
focused optimization done in a professional ethical manner.
According to search sources, with the latest Google update,
there is no longer an even playing field when it comes to
search placement. The new Google ranking system gives an
advantage to large, established businesses that have
achieved brand recognition. Does this mean small businesses
should give up on the Web as a marketing model? No, of
course not, they simply must develop quality content. To
increase your natural ranking (search engine rankings that
are not paid for) you must:
Write Good Text Copy.
The website copy should contain relevant text. Websites that
use text rather than large images will load faster and the
search engines can easily spider the text of the website for
themes and keywords. Search engines cannot discern the
meaning of words and phrases that are presented as an image.
If you do use an image, be sure to include a brief phrase or
keyword as an ALT tag. The ALT tags help website visitors
who are visually impaired. ALT tags also convey the meaning
of the image to search engines.
Research Keyword Phrases.
Using terms and phrases that relate to your product or
service is critical. It is important to use terms that
potential customers would use when searching for your
product or service. Often products can be described by a
number of terms, for example soda, tonic and pop all
identify soft drinks. One term might be more prevalent in a
specific geographic region, which is fine if you are selling
locally, but if you are selling globally, optimizing for a
single popular term could be problematic. Consider
optimizing different portions of your website for various
keywords and phrases that relate to the product or service
that you are promoting.
More information on Determining Keywords -
Provide Valuable Content.
Websites linking to a website are seen by many search
engines as "votes". A link typically implies quality
content. The easiest and most effective way to achieve a
large number of links is to provide unique quality content.
This might be a free web based tool, information or other
content that is unique and relevant.
Examples of free valuable content:
Website RSS Button Creator -
Reprint Articles -
Monitor.
Monitor blogs for online chatter about your product or
service. If you find a product review or question on a blog
consider posting a comment. Ego searches are an excellent
way to stay informed and maintain a strategic advantage over
competitors. Monitor keywords or phrases that relate to your
product or service, and join conversations that are
relevant.
More on Ego Searches -
Measure.
In order to know what strategies are most effective in an
industry or sector, it is important to track the results.
The easiest way to track web traffic and conversions is web
logs. Take a critical look at referrers, trends, and what
keywords result in the most traffic. Evaluating web logs
will assist a webmaster in determining what optimization
techniques are most effective.
Understanding Web Logs -
Ultimately its is foolish to attempt to trick search engines
into high rankings, efforts are better spent on building
quality, consistent, valuable, content.
About the Author:
Sharon Housley manages marketing for FeedForAll
publishing RSS feeds and podcasts. In addition Sharon
wireless text messaging software company.
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