Why and How Writing Internet Articles Help You
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Author: Catherine Franz There are only seven reasons why you want to write f*r*ee
Internet articles. If any of these are not your objectives, then
there is no reason to begin. If any one of these does not
continue to fit into your objectives, then it is time to stop and
move on to another sales process.
Writing Internet articles needs to be part of your sales process,
not your only element but one of many. When it is a part of your
marketing strategy, it works. If you are already writing these
types of articles and the sales are not occurring, then there can
only be a problem in one of the following:
* Your distribution method
* Your conversion process
* In the quality or quantity of the article
If your objectives include:
1. Obtaining back links* (links from other people's
sites to yours) in order to increase search engine
visibility.
2. To increase traffic to your web site.
3. Increase on-line sales of your product.
4. Generate new or continuing brand awareness.
5. Set yourself up as an expert in a particular, the best
is specific, subject area. Or to expand your expertise
visibility.
6. Move your business from ?ˇălocal?ˇŔ area to International.
7. Increase awareness or visibility in any other way.
Article marketing works well because it provides back links (from
your resource box) back to your web site. This marketing
process also works well because it hits on all seven of the
objectives listed above.
The win for article readers, that is if you write your article
correctly, is that they receive another tidbit of information that
raises their set point in their goal to obtain additional knowledge.
* Reciprocal linking is not the same as back linking. Reciprocal
linking is when you place a link on your site if someone else
places it on their site. Due to changes in the programming of the
search engines, especially the two top ones - Google and
Yahoo, these can actually take away your brownie points in your
search engine status.
Catherine Franz has a unique set of training and experience. It
combines formal training in marketing, accounting, psychology
and computer information systems. For additional articles and
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